BRANDING, ILLUSTRATIONS & PACKAGING FOR FLORYO

The Flour story

Designing Packaging for Sustainable, Organic & Customized Flours

Floryo needed an identity & packaging system for entire range of flours. The Packaging needed to embody the persona of the Brand’s unique propositions & completing the story of eco-consciousness, sustainability & informed choices.

The Flour story

Designing Packaging for Sustainable, Organic & Customized Flours

Floryo needed an identity & packaging system for entire range of flours. The Packaging needed to embody the persona of the Brand’s unique propositions & completing the story of eco-consciousness, sustainability & informed choices.

Agency: Elephant Design Pvt. Ltd.
Design Role in the Project: Pack Story & Illustrations
Design Team: Ashwini Deshpande, Nidhi Issac, Elodie Nerot, Meenakshi Borgohain, Divya Binu, Vaidehi Kanade, Harshad Deo, Mayank Banta

‘Best Packaging’ | Floryo | Elephant Design

afaqs! Marketers’ Excellence Awards

‘Best Packaging’ | Floryo | Elephant Design

afaqs! Marketers’ Excellence Awards

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Sustainable & Organic

The tag is attached separately to the pouches, allowing different pouch sizes to be added easily. The packaging complements the brand’s identity and strengthens it. It assures customers that their choice is good for both their health and the planet. Information about the sustainable packaging and Floryo’s eco-friendly practices further supports this message of a healthier future.

The packaging reflects the brand’s journey from farm to table. The illustrations showcase the authenticity of the ingredients and the product. The color palette and visual style are thoughtfully designed to reinforce the brand’s story.
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3
4 (1)

Sustainable & Organic

The tag is attached separately to the pouches, allowing different pouch sizes to be added easily. The packaging complements the brand’s identity and strengthens it. It assures customers that their choice is good for both their health and the planet. Information about the sustainable packaging and Floryo’s eco-friendly practices further supports this message of a healthier future.

The packaging reflects the brand’s journey from farm to table. The illustrations showcase the authenticity of the ingredients and the product. The color palette and visual style are thoughtfully designed to reinforce the brand’s story.

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